The plant is endemic to western Australia and the scientific genus is Chamelaucium. The flowers are small and have five petals and ten stamens. A large amount of blooms grow on each woody stem, making this one of the ideal filler flowers for the floral industry.
If you look in the center of the blooms you see a little cup of fragrant wax. It smells of pine and wax, which is used innature to attract pollinators. For floral professionals this scent is a great bonus, since many filler items don't have the added dimension of scent.